KPI Planner
Real estate revenue & KPI plans — internal use, Midnight Strategies
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No plan needed — enter the numbers and read the funnel. Save it as an editable plan when it’s worth keeping.
Target commission
S$
Avg commission / deal
S$
Months
Launches
Appt → Ballot %?Of the buyers who actually attend an appointment (showflat visit or consultation), the share that goes on to submit a ballot at a launch. 45% means roughly 9 of every 20 appointments produce a ballot.
%
Ballot → Deal %?Of the ballots submitted, the share that ends in a completed purchase — a successful ballot outcome, a unit selected, and the transaction closed. 45% means roughly 9 of every 20 ballots become closings.
%
Google PPC — higher quality leads
Lead → Appt %?Of the leads Google PPC generates, the share that turns into a real appointment. Search leads come from people actively looking, so this rate is usually higher.
%
CPL
S$
Meta Ads — lower cost, more volume
Lead → Appt %?Of the leads Meta ads generate, the share that turns into a real appointment. Social leads are cheaper but colder, so this rate is usually lower.
%
CPL
S$
Appointments from PPC: 65% · Meta 35%
PPC leads
85
S$18,583 @ S$220 CPL
Meta leads
60
S$3,576 @ S$60 CPL
Appointments
50
33 PPC · 18 Meta
Ballots
23
6 / launch
Closings
10
exact 10.00
Required ad spend
S$22,159
≈ S$3,693/month
Google PPCMeta
145Leads
85 PPC · 60 Meta
38% PPC · 29% Meta
50Appointments
33 PPC · 18 Meta
45%
23Ballots
45%
10Closings
× S$30,000
S$300,000Commission
The path to S$300,000 in 6 months
- 110 closingsat ~S$30,000 commission per deal
- 223 ballots45% of ballots close · ≈6 per launch across 4 launches
- 350 appointments45% of appointments ballot · 33 PPC · 18 Meta
- 4145 leads85 PPC (38% → appt) · 60 Meta (29% → appt)
- 5S$22,159 ad spendS$18,583 @ S$220 CPL · S$3,576 @ S$60 CPL
Required investment: S$22,159 — ≈ S$3,693/month
Presenter script
To hit S$300,000 in commissions in the next 6 months, you need about 10 closings at roughly S$30,000 each. 10 closings call for at least 23 ballots (45% ballot→deal), which takes about 50 appointments (45%). Around 33 of those appointments come from Google PPC and 18 from Meta. That means roughly 85 PPC leads (38% become appointments) ≈ S$18,583 at S$220 CPL, plus 60 Meta leads (29%) ≈ S$3,576 at S$60 CPL — a total ad spend of at least S$22,159 (≈ S$3,693/month).
Saving creates a plan (dated today, 6.0 months) with these channel rates carried in. Figures are planning estimates, not guarantees.
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